Art direction and brand development for The Roof Gardens, a new Social Club in Central London.
Bringing the branding to life prior to the opening, applying it to various digital and printed material such as website homepage, newsletters, posters, merchandising (bags, candles, food packaging…), menus and signage.
© Brand Identity by Studio Frith, Photography by Max Virgili
Branding for the new Aphi resort, part of the Mariott Luxury Hotel Collection, located in Crete.
Creation of the visual identity including the logo mark, colours, imagery look and feel as well as the design of a custom typeface for all Aphi resorts.
The logo design has been crafted with inspiration from the rich heritage tapestry, and the idea that the hotel is the place where the elements meet, sea, nature, sun.
© Work done with Marc & Chantal
Branding and Art Direction for the merging of Bizzi Partners and Bilgili Holding, two real estate developers. Through the simple and elegant combination of both names, it symbolizes a dynamic collaboration that marries visionary innovation with established legacy.
The sign + will be used as a graphic element throughout all the digital and printed material.
@ work done with Marc & Chantal
Creative direction of the 2015 Film Festival campaign including video, print, digital and merchandising. LOVE, CRY, LAUGH at #TribecaTogether.
The campaign lead to a 72% engagement and audience increase and was the most successful festival to-date.
© photography Dylan Forsberg.
© video V&P
Art Direction and Design for Hello to Health, a new Feminine hormonal supplements brand that mission is to support women so they feel better when facing hormonal disruption, and give them the feeling of being in charge of their own health.
The visual ID is a combination of minimalistic typography and graphic elements, to speak to the science side, as well as hand drawn word and icons, to speak to the human and organic side of the product.
Branding, Packaging, Web design
The Greenwich Hotel is a Luxury 5 star hotel in Tribeca. Working on the layout and design of a luxurious coffee table book telling the epic construction of the building and highlighting the artisans and the craftsmanship. Both are reflected in the art direction of the book, that almost look like a construction site scrapbook, with drawing and notes from both owners, Ira Drukier and Robert De Niro.
Spoke & Weal is a hair salon based in the US. They approached us with a simple mission. Refining their brand, defining their identity, to expend and have a stronger positioning. We created their style guide, brand book, photo guide as well as social media toolkit.
Design, Illustration and Art direction for the creation of the wine searching app, Ask Marcel.
What is Ask Marcel? Ask Marcel is the wine app that turns your phone into your personal sommelier! With our app, you can learn more about wines, as well as check wine prices and ratings in restaurants and retail stores. Find the best-rated wines, at the best price - Discover wines you would never have thought of!
Select the highest-rated wines or the best value for money on any wine list thanks to Marcel.
Petite Studio is a NYC brand and the first brand created for petite by petite. Branding, logo refresh, and overall visual direction of the brand including signage and art direction on emailers. website
© Work done with The Charles NYC
Art Direction and visual identity for the summer Balearic Sundays at most renowned Shelter Island’s Sunset Beach hotel.
Hard Rock hotel 19/20 campaign. Hard Rock hotels are expanding and want to position themselves as luxury, appealing for families as well as young professionals who want to explore the world. Playing on the Play Pause symbols. Play Hard, Pause hard.
© Work done with The Charles NYC
HEAT was founded by Sophia Lie in 2018 as Scandinavia´s first full spectrum infrared sauna lounge. Located in the centre of downtown Stockholm, HEAT offers private, full spectrum infrared sauna, compression therapy, LED light therapy and LPG massage. We helped the brand to grow by revising the brand guidelines, the website and working alongside a strategist to tighten its positioning. We also worked on the launch of new products including a Infrared Sauna Blanket, Electrolyte powder, and Apparel.
heatbysophialie.com
Branding and Positionning for Curiouser, an early year education brand. Curiouser ignites self-discovery to deliver a new gold standard in Early Years education. With a comprehensive curriculum, parental support and a flexible approach, Curiouser is empowering every child with out-of-the box experiences designed to uncover their unique potential.
Art Direction and Design for a new company that will imply different activities such as a adaptogenic mushrooms Cafe, an Ethical Chocolate brand, and a Guesthouse.
Branding work for the biggest real estate development to-date in London, Earls Court.
Created the identity of the development based on the heritage of the neighborhood; and then produced of all collateral materials including brochures, merchandising, hoardings, as well a 130-page magazine highlighting future trends.
© Work done with V&P
Showfish is a restaurant located in Gurney’s resort, Montauk. I worked on the branding, menus, stationary, as well as signage for the main restaurant and the Bar, Pool Club and Il Forno restaurant. website
© Work done with The Charles NYC
Art direction for a year-long fully-integrated campaign called “Shape your knowledge” targeting media buyers throughout Asia Pacific.
By sending bonsai trees to key media buyers and directing them to an online media kit showcasing news feeds and case studies it helped communicate about FT's global audience and content diversification.
Won a Silver Digital Media Award.
© Creative Direction Maxime Dautresme.
Karlie Kloss is one of the most popular model of her generation and she is also passionate by code. She started Kode with Klossy, a free coding camp for girls aged 13-18 that takes place across the United States. We worked on the rebranding and potential extention of Kode with Klossy as a brand.
© Work done with T. Verrecchia
Identity and brand guidelines. Brand refresh of Triplemint, a real estate broker in NYC. Playing on the word triplemint highlighting the 3 dots in the logo, all marketing material and campaigns will use threes.
Launch of the new website, blog and digital campaign promoting student’s move to NYC.
© photography Marilou Daube.
Art direction and content creation for SIXTY hotel.
E-mail campaigns, IG posts and Stories for Black Friday Sales, Art Basel, and monthly digests.
Packaging for in room collaterals.
© Work done with The Charles NYC
Rebranding of this leading digital security provider (previously VASCO) . Part of the renaming and repositioning we also created a new visual identity for OneSpan, including logo, guidelines, as well as art direction for imagery and website. The use of the infinity circle for the main logo represents the seamless, bold and always on the move aspects of the service as well as the letters O and S.
Pitched and won the creation of the first Facebook loyalty program for Nescafe UK.
Branding and art direction for the FB platform. The POD is a FB mini-site where you can meet Dolce Gusto customers, interact with them, complete tasks and get rewarded for sharing information and love for Dolce Gusto products.
The POD was launched in September 2014 and had thousand new members within the first week.
Branding for a 4 star hotel in France. The Annecy Lac Palace is a Art Nouveau Hotel on the shores of Annecy Lake in the Alps. The branding is a combination of art nouveau codes in its typography, use of engraved illustration and colors. The logo has been hand drawn to reflect the highly tailored and personal service of the hotel. We worked with the architect in order to create a consistent look and feel between the rooms and the brand.
Inspired by the legacy from Lewis Hamilton history with karting and racing, and his spiritual aspirations, we developed a range of accessories and clothes using a retro yet bold color palette and creating different set of icons.
© Work done with T. Verrecchia
The mission here was to refine the logo and create a visual system for this growing reservation, seating and guest management platform based in NYC.
Wilson is a rural town located in Arkansas' cotton fields, with an ambitious community development project, including a school, a farm, a cafe, a museum and a hotel.
Created the identity of the town, following the legacy of the founder of the town and using his original signature. Followed by the creation of its signage, as well as the branding for its different venues.
Art direction for Email campaigns for Gurney’s Montauk properties.
© Work done with The Charles NYC
Branding for Tribeca & Lionsgate online video streaming platform, Tribeca Shortlist.
The app was featured as one of Apple's top picks when launched.
Art direction and content creation during the shooting of a video for Paris Fashion Week featuring Juun J, a Korean designer who created a special edition of a cover for the Samsung Galaxy Tab.
The aim was to target a new audience for the brand, featuring how technology and fashion are linked.
© video by Matteo Bonifazio.
Rebranding of NYC restaurants, including logo, menus, placemats and wine labels. The challenge was to differentiate the brand from it's competitors, highlighting the crafts, handmade aspect and cuisine based on seasonal ingredients.
Art direction and illustration of the 2015 TFF pre-show video.
© animation Kit Lam
Creative direction for ‘reflect london’ installation. Covent Garden's facade has been covered by 32,000 square feet of mirrors inviting people to view the landscape through ever-changing perspectives, highlighting contrast between the 19th century buildings and the future of the neighborhood. The angle of the mirrors will be adjusted to different angles during the 8 month period of the installation.
© installation by Sculpative. photos courtesy of Capco.
Created the Tribeca Enterprises style guide and brand book, redefining who they are and what their brand story is, helping reposition Tribeca as a year-round media brand.
Multiple design and branding work for Douglas Elliman Real Estate. Including the creation of a set of "neighborhood guides" for customers to know more about the neighborhood they would like to find a property in. I also worked on a couple of publications, such as print ad, catalogues... and in house branding.
© photography Guillaume Gaudet.
Art direction and branding for a fin-tech service company. The main goal of the logo is to convey the key points of the brand: speed, innovation, visionary and confidence. Creation of a set of icons, graphic elements, that will be used throughout the collaterals and website.
© webdesign Beverly Kim.
Branding and splashpage for the Asbury Initiative, a medicinal marijuana dispensary and pharmacy in Asbury, New Jersey. website
© Work done with The Charles NYC
Branding, packaging, website, art direction.
Patisserie Chérie is a French patisserie based in London. The logo icon has been hand drawn to reflect the authenticity of the product and associated to an elegant font.
