AURÉLIE BENAIS

With more than 15 years of experience, Aurelie has provided Art direction and Branding work for premier companies in the Real Estate, Entertainment, Hospitality and F&B industries. Her work range from helping launch brands, re-positioning existing ones, and developing cross-channel marketing campaigns.

Now based in London, Aurelie helped brands like Sweden based wellbeing brand HEAT by Sophia Lie to launch new products and reach out to a more international market, US based Spoke and Weal Hair salons to define their positioning, as well as working on pitch decks.

Prior to being in London, Aurelie spent five years in New York working as a Design Director. At The Charles NYC, she was involved in several projects including branding for Showfish restaurant, Petite Studio fashion brand as well as Waterline Square real estate development, and campaign work for Hard Rock Hotels, Sixty Hotels and Gurneys Hospitality Group. While at Verrecchia & Partners, she directed the Tribeca Film Festival 2015 campaign, and worked on the branding, positioning and visual Identity of or the town of Wilson-Arkansas, Tartinery restaurants, Tribeca Shortlist channel, as well as Earls Court development in London. 

She spent two years at Jam (part of Engine Group, London), where she was in charge of a team of designers working on social, digital and mobile projects for Samsung and Nescafe, and one-and-a-half years as Creative Head at the Marketing Store UK, working on McDonalds' and Danone accounts.

Aurelie began her career at DDB Hong Kong where she spent four years as an Art Director, working on various projects including branding and integrated campaigns for City of Dreams Hotel, Lipton, Reebok, The Financial Times and Disneyland.

Living and working in four distinct parts of the world and working with a diverse range of clients allowed Aurelie to open her mind to different cultures and to get a great understanding of all aspects of the industry.

Project types: Branding (Logo, Brand Book, Style guide, Merchandising), Art direction (Digital platforms, Website, Packaging, Photo shoots, Interior design, Print), Cross Channel Campaigns

Industries: Real estate, Hospitality, Entertainment, Travel, F&B